Your key brand words make a beautiful “brand filter” when you’re creating content, easily showing you what topics are “on brand” and building the brand perception you want with your ideal clients.
When you use these words as one of the inspirations to begin building a content marketing strategy for your brand, you’re demonstrating what you want to be known for on a consistent basis.
Read MoreNot sure what it even means to conduct your own market research?
Wondering how you’d even go about doing it?
I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!
Read MoreIf you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:
Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…
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