Posts tagged ideal client
How To Build Brand Loyalty
How To Build Brand Loyalty

What’s the ultimate goal to building an intentional brand that resonates with your audience? Creating brand loyalty.

Brand loyalty means you’ve delivered…big time. It means you’ve won over your audience, you’ve defined a product or experience that’s truly special and your best customers won’t sway to your competitors because they are in love with what you offer. Having loyal customers doesn’t just mean they keep coming back for more, but they are true fans of the brand and tell others about your brilliance, too.

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BRANDING, BUSINESSHilary Hartlingbrand loyalty, Brand Experience, ideal client, know your audience, brand audienceComment
Top 10: Brand Examples & Why They Stand Out
Top 10: Brand Examples & Why They Stand Out

Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!

There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!

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BRANDING, BUSINESS, INSPIRATIONHilary HartlingBranding, brands, brand strategy, branding tips, brand examples, Brand Experience, ideal client, brand features, Brand Benefits, brand purpose, brand manifesto, brand loyalty, brand packaging, psychographics, brand taglineComment
Brand Storytelling: Why Adding Your Story Will Draw In Your Audience
Brand Storytelling: Why Adding Your Story Will Draw In Your Audience

Stories draw people in. They’re memorable, and we tell stories constantly throughout our lives. Stories help us understand, feel seen, learn new things and connect with other people.

We go to the movie theater to immerse ourselves in new stories. We call our friends and tell them a story about a recent trip, that funny thing the baby said, or the amazing new dish we cooked.

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BRANDING, BUSINESSHilary Hartlingbrand, brand strategy, branding tips, brand story, brand storytelling, Brand Taglines, ideal client, brand vision, core values, brand manifestoComment
Brand Strategy Informs Your Content Marketing Plan
Brand Strategy Informs Your Content Marketing Plan

One of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.

To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.

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BRANDING, MARKETINGHilary Hartlingbrands, Branding, brand strategy, branding tips, content marketing plan, Brand Clarity, finding your niche, ideal client, brand purpose, Brand Perception, brand positioning, brand packaging, brand promotionsComment
Why Ideal Client Avatars Don’t Work for your Business
Why Ideal Client Avatars Don’t Work for your Business

You know you want to narrow and define your niche. You know once anyone asks you What You Do, the very next thing they’ll ask is…hey, Who’s It For?

Type “Ideal Client” into a google search bar, or begin looking up how-to tips in the Pinterest search engine and you’re inundated with free worksheets helping you ask tons of questions to find your Ideal Client Avatar.

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BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, brandpolish academy, ideal client, finding your niche, demographics, psychographics Comments
How To Create An Unforgettable Brand Experience
How To Create An Unforgettable Brand Experience

Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.

A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.

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BRANDING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, Brand Experience, know your audience, brand strategy foundation, emotional connection, Brand Messaging, unexpected delight, ideal clientComment
Features vs Benefits: How To Captivate Your Audience & Increase Sales
Features vs Benefits: How To Captivate Your Audience & Increase Sales

Let’s talk features and benefits as they relate to your brand and the business you’re growing.

FEATURES: Features stick to the facts. They describe “what it is” and are typically the description of what you get when it comes to the product, service or experience you’re selling.

BENEFITS: Benefits talk about the value of what you offer. They are the desires of your target audience, fulfilled. When your ideal clients are wondering what they get out of your product, service or experience as the result, outcome or takeaway, what they really want to know is how your offer benefits them and their life / business.

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BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, brand features, Brand Benefits, increase sales, captivate your audience, ideal client Comments
Conduct Market Research To Profile Your Ideal Client
Conduct Market Research To Profile Your Ideal Client

Not sure what it even means to conduct your own market research?

Wondering how you’d even go about doing it?

I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!

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BRANDING, MARKETINGHilary HartlingHILARY HARTLING HQmarket research, ideal client, brand strategy, Build Your Brand, ideal client profile, how to identify your ideal client, branding, branding tipsComment
Demographics vs Psychographics: What Ideal Client Info You Really Need
Demographics vs Psychographics: What Ideal Client Info You Really Need

If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:

Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…

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BRANDING, MARKETING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, ideal client, psychographics, demographics, entrepreneurshipComment
What Sets You Apart & Makes You Stand Out
What Sets You Apart & Makes You Stand Out

What sets you apart in your industry and allows you to start building your brand authority? It’s a distinct mix that only you bring to the table. Your uniqueness is your brand magic.

First, be sure you’ve identified what industry you’re in. This is based on What You Do…are you in the Wellness Industry? B2B? Marketing/Advertising? Design? Coaching? Knowledge – Thought Leader? Entertainment? You need to know which industry you’re working in so you can position yourself to stand out.

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BRANDING, BUSINESSHilary Hartlingbranding, brand positioning, ideal client, instant credibility, unique brilliance, social proof, unique niche, brand strategy, branding tipsComment