Posts tagged Brand Experience
How To Build Brand Loyalty
How To Build Brand Loyalty

What’s the ultimate goal to building an intentional brand that resonates with your audience? Creating brand loyalty.

Brand loyalty means you’ve delivered…big time. It means you’ve won over your audience, you’ve defined a product or experience that’s truly special and your best customers won’t sway to your competitors because they are in love with what you offer. Having loyal customers doesn’t just mean they keep coming back for more, but they are true fans of the brand and tell others about your brilliance, too.

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BRANDING, BUSINESSHilary Hartlingbrand loyalty, Brand Experience, ideal client, know your audience, brand audienceComment
Top 10: Brand Examples & Why They Stand Out
Top 10: Brand Examples & Why They Stand Out

Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!

There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!

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BRANDING, BUSINESS, INSPIRATIONHilary HartlingBranding, brands, brand strategy, branding tips, brand examples, Brand Experience, ideal client, brand features, Brand Benefits, brand purpose, brand manifesto, brand loyalty, brand packaging, psychographics, brand taglineComment
How To Create An Unforgettable Brand Experience
How To Create An Unforgettable Brand Experience

Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.

A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.

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BRANDING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, Brand Experience, know your audience, brand strategy foundation, emotional connection, Brand Messaging, unexpected delight, ideal clientComment
How To Audit Your Brand
How To Audit Your Brand

In my Brand Building Entrepreneur Facebook community last week I did a live training on this very topic and I thought it would be helpful to follow up with a blog post so you could have the handy list to reference when considering all the consumer touch points when doing your own brand audit.

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BRANDINGHilary Hartlingbrands, Branding, brand strategy, branding tips, brand audit, brand voice, brand positioning, brand identity, Brand ExperienceComment