Stories draw people in. They’re memorable, and we tell stories constantly throughout our lives. Stories help us understand, feel seen, learn new things and connect with other people.
We go to the movie theater to immerse ourselves in new stories. We call our friends and tell them a story about a recent trip, that funny thing the baby said, or the amazing new dish we cooked.
Read MoreIf you're in the process of developing your brand, brand strategy or brand identity this will help you gain even greater understanding by walking through 18 essential branding elements and what they mean.
Think of this as your brand glossary of definitions for the various branding terminology so you understand what you need in order to effectively build your brand and have a plan in place to communicate it to your audience.
Read MoreBranding can be confusing whether you’re a new or seasoned business owner. You may hear conflicting concepts and ideas as you try to piece your brand together and figure it out on your own.
My job as a brand strategist is to help you understand the difference between a brand, a brand strategy and a brand identity so you know what you need for your business and why it's important.
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