Want to know my #1 holiday wish for entrepreneurs (and I’m counting me in this wish, too)?
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Today, I’m backing things up to give you the breakdown of the prep work you need to do before diving into building an effective marketing campaign. These are the 7 essentials you must know FIRST to create an effective marketing campaign…
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If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:
Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…
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For some entrepreneurs, building a Personal Brand is best for their business. It’s a choice, however, and a choice worth making as it can help inform your overall brand strategy.
If you know a Personal Brand is right for you, you aren’t afraid to step out in front and be visible in your business. You are positioning yourself as the authority and people are seeking you out for your expertise.
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