Posts tagged increase sales
Features vs Benefits: How To Captivate Your Audience & Increase Sales

Let’s talk features and benefits as they relate to your brand and the business you’re growing.

FEATURES: Features stick to the facts. They describe “what it is” and are typically the description of what you get when it comes to the product, service or experience you’re selling.

BENEFITS: Benefits talk about the value of what you offer. They are the desires of your target audience, fulfilled. When your ideal clients are wondering what they get out of your product, service or experience as the result, outcome or takeaway, what they really want to know is how your offer benefits them and their life / business.

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