Posts tagged psychographics
Top 10: Brand Examples & Why They Stand Out
Top 10: Brand Examples & Why They Stand Out

Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!

There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!

Read More
BRANDING, BUSINESS, INSPIRATIONHilary HartlingBranding, brands, brand strategy, branding tips, brand examples, Brand Experience, ideal client, brand features, Brand Benefits, brand purpose, brand manifesto, brand loyalty, brand packaging, psychographics, brand taglineComment
Why Ideal Client Avatars Don’t Work for your Business
Why Ideal Client Avatars Don’t Work for your Business

You know you want to narrow and define your niche. You know once anyone asks you What You Do, the very next thing they’ll ask is…hey, Who’s It For?

Type “Ideal Client” into a google search bar, or begin looking up how-to tips in the Pinterest search engine and you’re inundated with free worksheets helping you ask tons of questions to find your Ideal Client Avatar.

Read More
BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, brandpolish academy, ideal client, finding your niche, demographics, psychographics Comments
Demographics vs Psychographics: What Ideal Client Info You Really Need
Demographics vs Psychographics: What Ideal Client Info You Really Need

If you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:

Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…

Read More
BRANDING, MARKETING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, ideal client, psychographics, demographics, entrepreneurshipComment