Posts tagged brand features
Top 10: Brand Examples & Why They Stand Out
Top 10: Brand Examples & Why They Stand Out

Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!

There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!

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BRANDING, BUSINESS, INSPIRATIONHilary HartlingBranding, brands, brand strategy, branding tips, brand examples, Brand Experience, ideal client, brand features, Brand Benefits, brand purpose, brand manifesto, brand loyalty, brand packaging, psychographics, brand taglineComment
How To Create Brand Messaging That Resonates
How To Create Brand Messaging That Resonates

There are many elements that go into creating powerful brand messaging. Today I wanted to focus on one in particular: your brand benefits.

While the features of your brand describe the offers you provide in detail, your benefits tell your customers why they should care about your business and promises the results and transformation they’re seeking. Benefits tell your audience what they can expect as the result of buying your product / service.

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BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, Brand Messaging, Brand Benefits, brand featuresComment
Features vs Benefits: How To Captivate Your Audience & Increase Sales
Features vs Benefits: How To Captivate Your Audience & Increase Sales

Let’s talk features and benefits as they relate to your brand and the business you’re growing.

FEATURES: Features stick to the facts. They describe “what it is” and are typically the description of what you get when it comes to the product, service or experience you’re selling.

BENEFITS: Benefits talk about the value of what you offer. They are the desires of your target audience, fulfilled. When your ideal clients are wondering what they get out of your product, service or experience as the result, outcome or takeaway, what they really want to know is how your offer benefits them and their life / business.

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BRANDING, BUSINESSHilary Hartlingbrands, Branding, brand strategy, branding tips, brand features, Brand Benefits, increase sales, captivate your audience, ideal client Comments