Posts tagged know your audience
How To Build Brand Loyalty
How To Build Brand Loyalty

What’s the ultimate goal to building an intentional brand that resonates with your audience? Creating brand loyalty.

Brand loyalty means you’ve delivered…big time. It means you’ve won over your audience, you’ve defined a product or experience that’s truly special and your best customers won’t sway to your competitors because they are in love with what you offer. Having loyal customers doesn’t just mean they keep coming back for more, but they are true fans of the brand and tell others about your brilliance, too.

Read More
BRANDING, BUSINESSHilary Hartlingbrand loyalty, Brand Experience, ideal client, know your audience, brand audienceComment
How To Create An Unforgettable Brand Experience
How To Create An Unforgettable Brand Experience

Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.

A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.

Read More
BRANDING, BUSINESSHilary Hartlingbrands, branding, brand strategy, branding tips, Brand Experience, know your audience, brand strategy foundation, emotional connection, Brand Messaging, unexpected delight, ideal clientComment