Posts tagged brand strategy foundation
What Is Brand Clarity And Why It’s Essential For Growth

How many times have you you wished for more brand clarity?  To have your brand come across as clearly to your audience as it sounds in your own head?  If you’re nodding your head or raising your hand, you’re in the right place.  Let’s talk about what brand clarity is and why it’s essential to grow your business.

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Brand Case Study: Kim Jacques, Midlife Health and Lifestyle Design

Kim Jacques is a Midlife Health and Lifestyle Design Coach for women, who joined The Brandpolish Academy for expert guidance in building her brand online after years of working in person in her referral-based business. From confused as to how to fit the feeling of her brand in an Instagram bio, to brand clarity and confidence, Kim now has a brand foundation she’s excited to build on. Read her full brand journey and the benefits of building her brand strategy…

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Brand Case Study: Elizabeth Lacombe of Little Lizzie Paper

Elizabeth Lacombe is the founder of Little Lizzie Paper, an all-occasion stationery line for those who value simple beauty designed to celebrate meaningful moments. Knowing she wanted to infuse more meaning and focus into her brand, Elizabeth joined my brand-building program, The Brandpolish Academy to do just that…read her journey to brand clarity & brand love.

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Branding Tips for Entrepreneurs: How To Save Time & Energy

I know firsthand that ALL entrepreneurs are really looking for ways to be more efficient in their business, save time and energy, and have the clarity to build a brand that feels authentic and connects with their audience of choice. Today, I’m sharing 9 branding tips to help you save time & energy scaling your business.

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Case Study: How Courtney Allred Stepped Into Her Brand Power

Client transformation is one of my favorite things. I share it because it shows you that even if you’re feeling confused about your business, like your messaging is all over the place or if you don’t know how to identify your ideal client…you can still get the clarity you need to grow your business.

Meet Courtney. Courtney Allred is a fabulous Brand Strategist + Designer who joined my Brandpolish Academy to take a step back from developing brands for her clients to focus on her own.

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Case Study: How Yvette Brackett Went From Everyone’s Photographer To Finding Her Niche

Yvette Brackett is a brand & portrait photographer based in Sonoma County, California. She’d been building her business for awhile and knew she wanted to build her brand, clarify her message, and get more specific to attract her favorite kinds of clients. Yvette found and joined The Brandpolish Academy to focus on polishing her brand and defining what she wanted to be known for.

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How Samantha West Polished Her Boutique Travel & Lifestyle Brand To Resonate With Ideal Clients

Meet Samantha Kopp West. She’s a Boutique Travel Advisor for those discerning travelers who want a custom itinerary done for them. She specializes in planning your trip to exotic destinations, including: South Africa, Italy, Morocco, Croatia, St. Maarten and Maldives.

Samantha’s business has obviously been affected by Covid-19 and never one to let something like a global pandemic get her down, she jumped into The Brandpolish Academy to spend some of her down time polishing her brand.

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How To Create An Unforgettable Brand Experience

Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.

A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.

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