Top 10: Brand Examples & Why They Stand Out

Highlighting brand examples is one of the best ways to get a clear understanding of what goes into developing a brand strategy for your business and why these branding elements can be so effective. I’m skimming the surface with some examples below that can inspire you for your brand!

There are so many brands in the world, so many good ones to choose from, and so many companies that are shining examples of having clear brand strategies that are working in their favor to attract their ideal audiences. That’s why it’s hard to pick just one to talk about!

Validating A New Direction & Combating Decision Fatigue In Your Business

As entrepreneurs we’re making a million decisions for our business every day and sometimes those decisions can be overwhelming, leading to procrastination, idea overload and doubting your next steps.

Have you been staring at that blinking cursor on your screen for 5 minutes (actually 10 if you count the number of times you pulled up your Instagram feed just to see if there’s anything you’ve missed) trying to figure out what blog post to write today?

Creating A Cohesive Brand Design

Creating a cohesive design for your brand can be a great way for your audience to identify your business quickly no matter what platform they find you on.

Let’s back up 3 paces and just add in a reminder that while we’re talking about brand design today, you want to start developing your brand with a strategy first. It’s strategy that informs design.

Clear Positioning Is Your Brand’s Superpower

IMAGINE THIS: You walk into a room filled with entrepreneurs who offer something similar to you. When someone asks what you do, you not only know exactly what to say, but you say it in a way that’s clear, concise and sets you apart from everyone else.

No, this isn’t a dream. It can easily be your reality.

How To Build Your Brand Foundation

Why develop your brand strategy? It gives you a strong foundation of clarity to move forward and grow your business. You develop “brand confidence” - the ability to attract your ideal clients with the right messaging, content and offers.

Brand Strategy Informs Your Content Marketing Plan

One of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.

To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.

Case Study: How Courtney Allred Stepped Into Her Brand Power

Client transformation is one of my favorite things. I share it because it shows you that even if you’re feeling confused about your business, like your messaging is all over the place or if you don’t know how to identify your ideal client…you can still get the clarity you need to grow your business.

Meet Courtney. Courtney Allred is a fabulous Brand Strategist + Designer who joined my Brandpolish Academy to take a step back from developing brands for her clients to focus on her own.

Why Ideal Client Avatars Don’t Work for your Business

You know you want to narrow and define your niche. You know once anyone asks you What You Do, the very next thing they’ll ask is…hey, Who’s It For?

Type “Ideal Client” into a google search bar, or begin looking up how-to tips in the Pinterest search engine and you’re inundated with free worksheets helping you ask tons of questions to find your Ideal Client Avatar.

Case Study: How Yvette Brackett Went From Everyone’s Photographer To Finding Her Niche

Yvette Brackett is a brand & portrait photographer based in Sonoma County, California. She’d been building her business for awhile and knew she wanted to build her brand, clarify her message, and get more specific to attract her favorite kinds of clients. Yvette found and joined The Brandpolish Academy to focus on polishing her brand and defining what she wanted to be known for.

How To Create Brand Messaging That Resonates

There are many elements that go into creating powerful brand messaging. Today I wanted to focus on one in particular: your brand benefits.

While the features of your brand describe the offers you provide in detail, your benefits tell your customers why they should care about your business and promises the results and transformation they’re seeking. Benefits tell your audience what they can expect as the result of buying your product / service.

BRANDING, BUSINESSHilary HartlingApril 14, 2021brands, Branding, brand strategy, branding tips, Brand Messaging, Brand Benefits, brand featuresComment

How Samantha West Polished Her Boutique Travel & Lifestyle Brand To Resonate With Ideal Clients

Meet Samantha Kopp West. She’s a Boutique Travel Advisor for those discerning travelers who want a custom itinerary done for them. She specializes in planning your trip to exotic destinations, including: South Africa, Italy, Morocco, Croatia, St. Maarten and Maldives.

Samantha’s business has obviously been affected by Covid-19 and never one to let something like a global pandemic get her down, she jumped into The Brandpolish Academy to spend some of her down time polishing her brand.

How To Create An Unforgettable Brand Experience

Consumers today are super savvy, so you don’t want to just market “at” them, you want to build a brand experience so memorable that your ideal clients can’t help but fall in love with your business and talk about what you do.

A brand experience encompasses everything someone knows about your brand. It can be anything they’ve seen, heard, felt….or even touched. It can even be a scent.

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