How Samantha West Polished Her Boutique Travel & Lifestyle Brand To Resonate With Ideal Clients
LESS TRAVEL DUE TO COVID-19, MORE TIME TO ELEVATE HER BRAND
Meet Samantha Kopp West. She’s a Boutique Travel Advisor for those discerning travelers who want a custom itinerary done for them. She specializes in planning your trip to exotic destinations, including: South Africa, Italy, Morocco, Croatia, St. Maarten and Maldives.
Samantha’s business has obviously been affected by Covid-19 and never one to let something like a global pandemic get her down, she jumped into The Brandpolish Academy to spend some of her down time polishing her brand.
THE BRANDING CHALLENGES SHE FACED
Her biggest struggles prior to joining the Brandpolish Academy course + community were consistency, clarity and content creation.
Specifically Samantha was struggling with:
How to create consistent messaging across all communication platforms
Identifying her ideal client
Creating content that would resonate with that ideal client
PUTTING A BRAND STRATEGY FOUNDATION IN PLACE
To solve these challenges, Samantha went through my step-by-step brand building process to create a clear and cohesive brand.
In a matter of a few weeks surrounded by a group of like-minded entrepreneurs and with my guidance, she mapped out:
Her ideal client
Her bigger why & what she stands for
Positioning
Mission, Vision & Core Values
Taglines
How to tell her story
Visual Strategy
Brand Voice & Content Pillars
The result? I’ll let Samantha tell you herself:
“One of the most profound benefits of this course is the clear direction that I now have in my messaging. I have learnt to write content that resonates with my clients.”
SAMANTHA KOPP WEST
THE BENEFITS OF BRAND STRATEGY
A brand strategy isn’t meant to be kept in a notebook and never referenced…it’s a living, breathing thing to reference daily as a business owner. And, you need to put your strategy into action for it to guide your brand and grow your business.
Samantha put her brand strategy and messaging to work and is seeing great benefits:
With her new brand clarity, she’s rewritten the content for her website that now evokes emotion and speaks to her ideal client
All her content aligns with her new brand core values
She’s had an increase in customer engagement across all communication platforms
“I’m excited that my brand has a solid foundation from which to grow my business.”
SAMANTHA KOPP WEST
A CURATED BRAND FOR A CURATED TRAVEL EXPERIENCE
The transformations I see for the entrepreneurs who take their brand through the Brandpolish Academy experience is so rewarding. The two biggest benefits I see are 1) Clarity and 2) Clear Messaging. The bonus is finding your tribe! The community created with this program is invaluable and the students typically never want to leave and end up joining my Brandpolish Society membership after going through the course.
When I asked Samantha what she’d want other entrepreneurs to know about my branding course + community and how I work with my groups that others may not realize, here’s what she said:
“I’m a big advocate of the human connection in a digital world and having a personal branding coach like Hilary who is not judgmental and who has your best interest at heart has been so valuable.”
SAMANTHA KOPP WEST
READY TO TRAVEL IN STYLE?
If you’re ready to start planning your travel again, and you’re looking for someone that will design a custom travel itinerary that encapsulates all your needs and expectations - who will go the extra mile and will take care of all your travel plans door to door - you’re in the exact right place with Samantha! Check out her website and start dreaming of your vacation to South Africa, Italy, Morocco, Croatia, St. Maarten or Maldives…you won’t be disappointed!