In my Brand Building Entrepreneur Facebook community last week I did a live training on this very topic and I thought it would be helpful to follow up with a blog post so you could have the handy list to reference when considering all the consumer touch points when doing your own brand audit.
Read MoreLisa Seigle is a home cook, food blogger and founder of the brand, A Menu For You. The messaging and strategy has become much more clear for Lisa and her brand after going through my BRANDPOLISH ACADEMY program. Find out the aha moments and tangible results Lisa continues to get from her brand clarity…
Read MoreLet’s talk features and benefits as they relate to your brand and the business you’re growing.
FEATURES: Features stick to the facts. They describe “what it is” and are typically the description of what you get when it comes to the product, service or experience you’re selling.
BENEFITS: Benefits talk about the value of what you offer. They are the desires of your target audience, fulfilled. When your ideal clients are wondering what they get out of your product, service or experience as the result, outcome or takeaway, what they really want to know is how your offer benefits them and their life / business.
Read MoreMeet Holly Sigafoos! She’s a - - - “Southern California wedding photographer for coastal romantics” - - - this is the positioning statement she crafted as a student in my BRANDPOLISH ACADEMY to finally gain the clarity she needed to attract her ideal clients.
Find out how Holly got the clarity she needed to raise her prices, feel confident in her direction and know exactly who she wanted to serve…
Read MoreYour key brand words make a beautiful “brand filter” when you’re creating content, easily showing you what topics are “on brand” and building the brand perception you want with your ideal clients.
When you use these words as one of the inspirations to begin building a content marketing strategy for your brand, you’re demonstrating what you want to be known for on a consistent basis.
Read MoreEmma-Louise Parkes is a business and mindset coach, an 86% introverted INFJ-A who is passionate about helping ambitious introverts, empaths & HSPs build successful, sustainable businesses they love.
Can we stop right here and appreciate how clear, specific and well-defined her brand positioning is? I’m so excited, because as a graduate of my BRANDPOLISH ACADEMY, Emma-Louise gained massive brand clarity that transformed her approach, defined her niche and has skyrocketed her business. Discover how…
Read MoreAs your business grows, your brand evolves and you’ll find yourself wanting to do some updating. How do you know when and if you need to do a full “rebrand” versus a “brand refresh?”
The extent of the updates you want to do and the reasons behind them help inform whether your business needs a rebrand or simply a refresh.
Read MoreJess Nana is a goal-getting female entrepreneur, an online marketing educator, wife and mom of 3 adorable kids, the CEO of Socially Savvy Studio and a graduate of my BRANDPOLISH ACADEMY.
Her mission at Socially Savvy Studio is to teach online business owners and marketing teams to adopt an intentional digital, social and content strategy to authentically attract dream clients with ease.
Just a few short months ago, she couldn’t have articulated her mission to you this clearly, and here’s why…
Read MoreWhat is perception? It’s a way of understanding, interpreting or assigning meaning to someone or something. When we talk about brand perception, we’re talking about the mental impression your audience has of your brand. How are you presenting your brand in a way that helps them understand it and make it meaningful to them?
Read MoreYou’re a business owner and entrepreneur. You’re great at your specialty or area of focus, which is why you started your business in the first place. It’s amazing how many new things you have to figure out, learn and take on as a business owner running a successful business today.
Your branding is just one of those things. And what might seem easier on the surface can sometimes get a little confusing once you start digging deeper and searching out those experts who can help you.
Read MoreThis Brand Journey Framework is ongoing and you’ll have new and seasoned clients at different stages of the journey at all times. Keep this framework handy to remember the steps you need to take in order to create a clear, cohesive and compelling brand that captivates your dream clients, helps you show up consistently articulating your value and unique brilliance, while you deliver unforgettable experiences that keep them coming back for more and shouting out your genius from the rooftops.
Read MoreA hybrid brand is the blending of two types of brands: a business brand and a personal brand. Why create a hybrid brand model? You’d choose this brand type if you know that by putting you as an expert (or with your reputation) front and center, your products and services will have an even greater appeal.
Adding a human element, a face to a brand, can help you connect with audiences in a deeper way. It’s about relatability and if you do your job well building your personal brand, your business brand will reap the rewards. When your audiences trusts you, they trust what you recommend…they want your solutions. They want an experience provided by you – in your way.
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