Posts tagged Personal Brand
Hybrid Brand: A Modern Approach To Brand Building
Hybrid Brand: A Modern Approach To Brand Building

A hybrid brand is the blending of two types of brands: a business brand and a personal brand. Why create a hybrid brand model? You’d choose this brand type if you know that by putting you as an expert (or with your reputation) front and center, your products and services will have an even greater appeal.

Adding a human element, a face to a brand, can help you connect with audiences in a deeper way. It’s about relatability and if you do your job well building your personal brand, your business brand will reap the rewards. When your audiences trusts you, they trust what you recommend…they want your solutions. They want an experience provided by you – in your way.

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BRANDINGHilary Hartlingbranding tips, Branding, brands, brand strategy, hybrid brand, Personal Brand, business brandComment
Personal Branding For Entrepreneurs
Personal Branding For Entrepreneurs

For some entrepreneurs, building a Personal Brand is best for their business. It’s a choice, however, and a choice worth making as it can help inform your overall brand strategy.

If you know a Personal Brand is right for you, you aren’t afraid to step out in front and be visible in your business. You are positioning yourself as the authority and people are seeking you out for your expertise.

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BRANDING, BUSINESSHilary Hartlingentrepreneurship, branding, brand strategy, branding tips, Personal Branding, Personal BrandComment
Brand Story: Chelsea Leifken
Brand Story: Chelsea Leifken

CHELSEA LEIFKEN lights up the world with her smile, and when she walks in a room or sits in her car eating car snacks on her Instagram stories, her megawatt smile shines and you’re hooked.  This is why her brand is so powerful – she authentically and unabashedly is herself and her community loooooves it. 

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CASE STUDY, BRANDINGHilary HartlingBranding, Brand Style, Personal Brand, Personal Branding, Brand Strategy, Brand Strategist, Brand Case Study, Brand Clarity, Brand Vision, Brand Messaging, Branding Design Comments