Posts tagged business brand
Hybrid Brand: A Modern Approach To Brand Building
Hybrid Brand: A Modern Approach To Brand Building

A hybrid brand is the blending of two types of brands: a business brand and a personal brand. Why create a hybrid brand model? You’d choose this brand type if you know that by putting you as an expert (or with your reputation) front and center, your products and services will have an even greater appeal.

Adding a human element, a face to a brand, can help you connect with audiences in a deeper way. It’s about relatability and if you do your job well building your personal brand, your business brand will reap the rewards. When your audiences trusts you, they trust what you recommend…they want your solutions. They want an experience provided by you – in your way.

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BRANDINGHilary Hartlingbranding tips, Branding, brands, brand strategy, hybrid brand, Personal Brand, business brandComment
The Benefits Of Establishing A Strong Brand Name
The Benefits Of Establishing A Strong Brand Name

When you choose to start a business, one of the very first questions you face is what you want your business to stand for and what to name your business. Do you name it after yourself and rely on you as the authority, expert and face of the brand? A personal brand can be a great choice!

If you choose to accept the mission of inventing your own brand name from scratch – i.e. a “business brand,” good news! There are specific benefits to doing so.

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BRANDING, BUSINESSHilary Hartlingbrands, brand strategy, Branding, branding tips, brand name, business brand, Share Values, Create Meaning, Industry ClarityComment