A hybrid brand is the blending of two types of brands: a business brand and a personal brand. Why create a hybrid brand model? You’d choose this brand type if you know that by putting you as an expert (or with your reputation) front and center, your products and services will have an even greater appeal.

Adding a human element, a face to a brand, can help you connect with audiences in a deeper way. It’s about relatability and if you do your job well building your personal brand, your business brand will reap the rewards. When your audiences trusts you, they trust what you recommend…they want your solutions. They want an experience provided by you – in your way.

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