Get Excited! Your Brand’s Unique Hook Results Are In!
You’re a BUSINESS VISIONARY
It means your unique hook is your purpose. It’s your greater vision for your business, beyond the products or services you sell, that truly sells your audience. As the owner, founder and leader of your business, you possess a forward-thinking mindset and are driven by your bigger purpose. When you reveal the why of your business, your audience is inspired. It’s what will help you…
STAND OUT IN THE MARKETPLACE.
IT’S JUST LIKE SIMON SINEK SAYS,
“People don’t buy what you do, they buy why you do it.”
In fact, there have been studies that prove this point:
1 - In a “Strength of Purpose” study commissioned by NY-based Zeno Group, this groundbreaking global study analyzed the business value of brands having a well understood purpose. Their findings:
CONSUMERS ARE 4 TO 6X MORE LIKELY TO BUY FROM, TRUST, CHAMPION, AND DEFEND COMPANIES WITH A STRONG PURPOSE.
2 - Harvard Business Review reports that on average, brands with an articulated purpose grow twice as fast as those without.
When you articulate your purpose, your vision for where your business is going and the why behind it, you attract like-minded people who share your vision.
This will increase engagement, drive Brand loyalty & result in growing your business.
MORE ON STANDING OUT AS A BUSINESS VISIONARY WITH PURPOSE >>>
Let’s take a look at Patagonia as an example…
The Patagonia brand is one of the best examples of how they prioritize and lead with purpose to cultivate a loyal customer base. Patagonia’s purpose is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Patagonia uses their business to inspire and implement solutions to the planet’s environmental crisis. They’re literally in business to save the world.
Their strong stance on environmental issues resonates with environmentally-conscious consumers who prioritize sustainability.
By aligning their brand with a meaningful purpose and cause, Patagonia has cultivated brand loyalty, positive impact and achieved significant business growth.
YOU CAN DO THIS FOR YOUR BRAND, TOO.
HOW TO IMPLEMENT YOUR UNIQUE HOOK
How do you feature your purpose & vision as your unique hook to attract your audience?
01. Clarify your purpose
You can’t share your purpose if you haven’t defined what it is. What inspired the founding of your company? Or, start by envisioning how your business can make a meaningful impact in the world.
02. Develop a clear & concise narrative
Tell the story that highlights the why behind your business and resonates with your target audience. Use language that elicits emotion and is aligned with your values.
03. share across all touchpoints
Weave your brand purpose into every piece of communication meant for your audience so whether they encounter your brand on social, your website, or in person interactions the brand experience is consistent and your purpose is the priority.
WHAT MATTERS MOST TO A BUSINESS VISIONARY LIKE YOU IS…
The pursuit of your grand vision and the opportunity to make a positive impact. When you share this, you’re audience will love you for it!!
You’ve Got Mail.
READY FOR MORE?
Check your inbox for a special email from me to spark even more ideas to leverage your unique hook and take your brand to the next level.
Oh, one more thing before you go —
Good News.
THERE’S NOT JUST ONE WAY TO CREATE A UNIQUE HOOK.
There are many ways to intentionally create a stand out brand.
So, even though your quiz results revealed one of the best ways for your brand to showcase its uniqueness is by leaning into being a:
BUSINESS VISIONARY WITH PURPOSE
…there are other strategies you might like to add to the mix, too.
That’s why I’m inviting you to a special MASTERCLASS…
YOU’RE INVITED TO
UNVEIL YOUR BRAND MAGIC
Masterclass
Discover 4 Strategies To Create The Perfect Mix Of Unique Hooks That Set Your Brand Apart
We’ll Cover:
What it takes to stand out in today’s market vs blend in
4 strategies to craft your brand’s unique hook
Examples showing how other brands have found & leveraged their unique hooks
Tips to get started with each strategy shared
GET IMMEDIATE ACCESS TO THE TRAINING
Unveil Your Brand Magic Masterclass
REGULARLY $97
Free for a Limited Time Only