Get Excited! Your Brand’s Unique Hook Results Are In!
You’ve got PERSONAL BRAND LIKABILITY
Your unique hook is…YOU. You are your best asset as people like you, want to know you, trust you, and aspire to be like you or learn from you. You have a natural ability to connect with people and attract people, easily forming a community. Your audience loves that personal touch you always add, even if you run an online business. You show up, allow access and remain visible.
You’re relatable, and in turn, it helps your audience feel seen, heard and valued. Your business is successful because…
YOU ARE AT THE HELM & PEOPLE WANT MORE OF YOU.
YOU MAKE YOUR BRAND UNIQUE
Consumers today happen to love personal brands…
Take a look at some of the latest stats from Forbes that validate your unique hook:
1 - 84% of consumers believe that a company’s reputation is influenced by the personal brand of its employees.
2 - 74% of consumers are more likely to trust someone who has an established personal brand.
Your business has the ability to not only connect and form deeper relationships with your customers based on your unique hook, but to establish trust.
When you leverage your personal brand for your business, this leads to more clients and customers willing to buy from you, recommend your brand, and to come back for repeat purchases.
That’s brand loyalty, baby.
MORE ON HOW TO STAND OUT AS A PERSONAL BRAND >>>
What would goop be without Gwyneth Paltrow?
Probably just another wellness brand in a sea of competition. There are so many great examples of businesses built on the backs of brilliant personal brands, and goop is one of them.
Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It embodied her own values, interests and curiosities when it came to wellness, luxury and holistic living.
People like her and trust her because she has openly shared her own pursuits in wellness, working out, food, beauty and more. She’s established credibility.
Therefore, Paltrow’s personal brand influences purchases by endorsing and curating products that align with her wellness philosophy, driving sales and repeat business among health-conscious consumers.
YOU CAN DO THIS FOR YOUR BRAND, TOO.
Do you have to be famous to have a personal brand?
NO, NOT AT ALL.
Of course, it helps if you’re already known, but building your personal brand and leveraging it for your business is absolutely do-able for anyone.
HOW TO IMPLEMENT YOUR UNIQUE HOOK
How do you leverage your personal brand to increase influence, community & sales?
01. Define your brand strategy
Before you’re willy-nilly spilling all the tea on your personal life (that’s NOT what your personal brand is meant to be), first clearly define who you are, what you stand for and your unique values, strengths and passions to communicate to your audience that relate to what you sell & offer.
02. Share Your story often
When you share your personal journey, struggles and successes, you become more relatable to your audience and you increase connection, trust and relatability…the benefits of having a personal brand.
03. Prioritize your visibility
Show up…often. Show your face, give your audience access, and actively engage with your audience to foster two-way communication and establish genuine relationships.
REMEMBER, PEOPLE TRUST PEOPLE.
People like people. People want to have a relationship with the brands they affiliate with— you have the opportunity to be that brand.
You’ve Got Mail.
READY FOR MORE?
Check your inbox for a special email from me to spark even more ideas to leverage your unique hook and take your brand to the next level.
Oh, one more thing before you go —
Good News.
THERE’S NOT JUST ONE WAY TO CREATE A UNIQUE HOOK.
There are many ways to intentionally create a stand out brand.
So, even though your quiz results revealed one of the best ways for your brand to showcase its uniqueness is by leaning into using your:
PERSONAL BRAND LIKABILITY
…there are other strategies you might like to add to the mix, too.
That’s why I’m inviting you to a special MASTERCLASS…
YOU’RE INVITED TO
UNVEIL YOUR BRAND MAGIC
Masterclass
Discover 4 Strategies To Create The Perfect Mix Of Unique Hooks That Set Your Brand Apart
We’ll Cover:
What it takes to stand out in today’s market vs blend in
4 strategies to craft your brand’s unique hook
Examples showing how other brands have found & leveraged their unique hooks
Tips to get started with each strategy shared
GET IMMEDIATE ACCESS TO THE TRAINING
Unveil Your Brand Magic Masterclass
REGULARLY $97
Free for a Limited Time Only