Get Excited! Your Brand’s Unique Hook Results Are In!
You’ve got a REVOLUTIONARY APPROACH
Your unique hook is to tout your custom approach or method to what you do, creating a proprietary framework that will stand out from the crowd. Your approach to making your products or driving results for your services can become what sets your brand apart. You have some type of process you can brand.
You may deploy this method without a second thought to it, because…
IT’S SO NATURAL FOR HOW YOU DO BUSINESS.
REVOLUTIONIZE YOUR APPROACH
Whether you’re selling products or services, you can brand your process
For example, let’s say you sell coffee beans at your shop that you ethically source from around the world.
You innately operate in this way, but if you brand it your Full Circle Ethical Sourcing Method and position it to communicate the care you take with the beans you acquire, customers will appreciate your beans more because they care, too.
If your business is one that shares knowledge in some way, you may want to intentionally develop a unique framework.
For example, if you have a wedding photography business, you could brand your approach to lighting - 3 Point Lighting Method - that gives your photos that ethereal and dreamy quality that brides love.
When you commit your method to paper, it becomes a framework you can brand, position and talk about with frequency.
The other way to consider this unique hook is to ask yourself if you’ve revolutionized something in your industry…
Are you first to market with what you offer? Is your business built on the back of innovation? Are you the first ever to create or implement or disseminate something?
If you said yes to any of these questions, you can communicate your uniqueness often and attain industry authority.
It helps you establish credibility & stand out.
MORE ON HOW TO STAND OUT WITH YOUR REVOLUTIONARY APPROACH >>>
TOMS is a brand that leverages this unique hook.
TOMS revolutionized their approach to selling shoes, making the bold claim that “for every pair of TOMS shoes purchased online or at retail, the company will provide a pair to a child in need.”
This actually leverages two unique hooks to stand out with their target audience:
1 - The Revolutionary Approach to using a One for One business model, and…
2 - They’re also a Value-Driven Brand, touting their mission to use business to serve and support others and improve lives.
The unique hook TOMS has in the market is built into their brand strategy and business model, but if they never communicated it, no one would know and they wouldn’t stand out for what they’re already doing.
YOU CAN DO THIS FOR YOUR BRAND, TOO.
HOW TO IMPLEMENT YOUR UNIQUE HOOK
How do you build your own approach to use as a unique hook?
01. Identify or create your process
Write down your step by step method and dig deep to add in those special qualities that make it unique to your brand.
02. Develop & Brand Your Unique Framework
It can help to literally build a framework — think an infographic that clearly and simply shows your process, method or approach. Name it something aligned with your brand that shares the uniqueness of your approach.
03. Share across all touchpoints
Remember, unless you talk about your revolutionary approach and unique framework, no one will know about it! Make this a priority in your marketing to attract the attention of your audience.
consumers want to know how you do what you do — your approach can sell them on choosing your brand.
You’ve Got Mail.
READY FOR MORE?
Check your inbox for a special email from me to spark even more ideas to leverage your unique hook and take your brand to the next level.
Oh, one more thing before you go —
Good News.
THERE’S NOT JUST ONE WAY TO CREATE A UNIQUE HOOK.
There are many ways to intentionally create a stand out brand.
So, even though your quiz results revealed one of the best ways for your brand to showcase its uniqueness is by leaning into your:
REVOLUTIONARY APPROACH
…there are other strategies you might like to add to the mix, too.
That’s why I’m inviting you to a special Masterclass…
YOU’RE INVITED TO
UNVEIL YOUR BRAND MAGIC
Masterclass
Discover 4 Strategies To Create The Perfect Mix Of Unique Hooks That Set Your Brand Apart
We’ll Cover:
What it takes to stand out in today’s market vs blend in
4 strategies to craft your brand’s unique hook
Examples showing how other brands have found & leveraged their unique hooks
Tips to get started with each strategy shared
GET IMMEDIATE ACCESS TO THE TRAINING
Unveil Your Brand Magic Masterclass
REGULARLY $97
Free for a Limited Time Only