PRIVATE BRAND ADVISORY
You Don’t Have to Figure Out Every Brand Decision Alone.
1:1 STRATEGic ADVISORY
Your Business Keeps Moving, New Decisions Keep Coming.
You have ideas you're considering, offers you're developing, messaging you're refining, opportunities you're evaluating, and marketing decisions to make. You know your business better than anyone, but sometimes you're simply too close to it to see what someone on the outside can see.
That's when it helps to have an experienced brand strategist in your corner who understands what you're building, sees the bigger picture, and can help you figure out what makes sense next.
That's what Private Brand Advisory gives you.
Sometimes You Just Need Another Smart Brain in the Room.
When you're running your own business, questions like these come up all the time:
Should I pursue this idea? How should I position this new offer? What should I lead with? Does this actually fit with where I'm taking my brand? Is this opportunity worth pursuing? Why isn't this messaging landing? How should I market this? What should I prioritize right now? Am I overcomplicating this? What am I not seeing?
And while you can figure them out yourself, sometimes what you really need is someone who knows your brand well enough to challenge your thinking, connect the dots, and help you get to clarity faster.
Your Brand Strategist, In Your Corner
Private Brand Advisory is a 3-month strategic partnership that gives you ongoing access to my perspective and expertise as you build, market, and grow your brand.
There's no predetermined curriculum. We'll focus on what's most important in your business right now.
That might mean helping you:
Make Smarter Brand Decisions
Evaluate new ideas, opportunities, offers, directions, and priorities through the lens of the brand you're intentionally building.
Strengthen Your Messaging
Figure out what to say, what to lead with, how to articulate a new idea or offer, and where your current messaging may be creating confusion.
Market Your Brand More Strategically
Think through how you're bringing your brand, offers, and ideas to market so your content and marketing consistently reinforce what you want to be known for.
Navigate What’s Next
Step back, see the bigger picture, connect seemingly disconnected pieces, and decide where to focus next.
You bring me what you're working through. I'll help you see it more clearly, think about it strategically, and decide what to do next.
“Hilary is a GENIUS at helping you refine your offer suite, dial in your messaging, and position yourself for the next big leap in your business. It takes time and trial-and-error to find the right clarity and messaging for your brand, but having Hilary’s expertise has made the process so much smoother (and so much more effective). She’s incredible!”
MARC & TERESA HILDEBRAND, FOUNDERS OF MODERN LEADERSHIP COACHING
Why Clients Trust Me With Their Brands
15 years at Disney • A decade helping entrepreneurs + experts clarify and grow their brands
For 15 years, I helped market some of the world's most iconic entertainment brands, including Disney, Pixar, Marvel, Touchstone, and DreamWorks. For the past decade, I've brought that experience to entrepreneurs and experts.
My superpower is listening for the throughline. I see patterns you may be too close to recognize, ask the questions that get underneath the real issue, and help you simplify what has started to feel complicated.
And because I'll get to know your brand, business, and bigger vision over time, we don't have to start from scratch every time a new question, idea, or opportunity comes up.
3 Month Initial Engagement
Ongoing Strategic Perspective, When You Need It
We'll meet twice each month for focused 60-minute advisory sessions centered on the decisions, ideas, opportunities, and challenges that matter most to your brand and business. Between sessions, you'll have access to me via email for questions and strategic guidance, along with select review and feedback on messaging, offers, content, and other brand-related materials. You don't have to save every question for our next call. When something comes up, you'll have a trusted strategic partner who already understands what you're building.
Your private brand advisory includes:
Two 60-minute private advisory sessions each month
Strategic preparation before each session
Between-session email access for brief questions + strategic guidance
Select review + feedback on brand-related materials
Ongoing strategic perspective as new decisions + opportunities arise
A COLLABORATIVE PARTNERSHIP
What We Could Work On Together
Your priorities will shape our work. Bring me the questions, decisions, ideas, and opportunities you're navigating, and we'll focus on what will make the biggest difference for your brand right now. That could include:
Brand Positioning + Direction
Refining your positioning, evolving how you want to be known, connecting different parts of your expertise, or making sure your brand reflects where you're headed.
Messaging
Strengthening your core message, articulating new ideas or offers, simplifying what's become complicated, or figuring out what to lead with.
Offers + Ideas
Thinking through a new offer, evaluating an idea, deciding how it fits within your existing brand, or determining which opportunities are worth pursuing.
Content + Marketing Direction
Clarifying what to talk about, strengthening the connection between your content and positioning, evaluating marketing ideas, or deciding where to focus your efforts.
Website + Brand Touchpoints
Reviewing messaging, structure, or strategic direction for your website, sales pages, presentations, lead magnets, or other key brand assets.
Growth + What's Next
Thinking through expansion, new audiences, partnerships, opportunities, or the next chapter of your brand.
The common thread: you don't have to make every brand decision in a vacuum. Bring me what you're working through, and we'll figure out the smartest way forward.
Need me to create something, too?
Private Brand Advisory is focused on strategic guidance, perspective, and feedback, not done-for-you execution. If our work uncovers a need for a specific asset you'd like me to create, such as messaging, website copy, a lead magnet, or another strategic brand deliverable, we can scope that separately.
Private Brand Advisory Is For You If…
You're an entrepreneur, business owner, or expert who:
has a strong business or brand foundation but wants an experienced strategic perspective as you continue to build
regularly has new ideas, opportunities, offers, or decisions you want to think through with someone you trust
wants a strategic sounding board who can see the bigger picture and challenge your thinking when needed
wants ongoing guidance around your positioning, messaging, offers, content, marketing, and brand direction
values having someone who already understands your brand and business, so you don't have to start from scratch every time something new comes up
You don't need someone to tell you how to run your business. You want a smart, experienced brand strategist in your corner to help you make better decisions about where you're taking it.
"Hilary made me fall in love with my brand again. I was in a funk when it came to talking about my business. I felt like my amazing methods were blending into the crowd and not conveying what I really wanted my Ideal client to get out of working with me. She helped me focus back on my why, and create new messaging around my offers that I can't wait to shout from the rooftops. Would definitely recommend working with her.”
Melissa Mitchell, Founder of Wandermint Creative
Put an Experienced Brand Strategist in Your Corner.
You don't have to untangle every idea, solve every messaging problem, or make every brand decision alone. I'll be there to help you see the bigger picture, think through what comes up, and figure out what makes sense next.
private brand advisory
$2,500 / month
3-month initial commitment
Your Private Brand Advisory includes:
Two private 60-minute advisory sessions each month
Strategic preparation before each session
Between-session email access for brief questions + guidance
Select review + feedback on brand-related materials
Ongoing strategic perspective as new decisions + opportunities arise