In today’s blog, I’m unveiling my 3 step Brandpolish Method™ that helps brands of all sizes develop a solid brand strategy foundation to inform all aspects of their business in order to attract best-fit clients and grow.  Let’s start with why you should pay attention to what I say…

MY EXPERIENCE THAT MATTERS

I’ve worked with some of the biggest brands in the world.  Working at Walt Disney Studios Motion Pictures Marketing had me contributing to world-class film marketing campaigns for Disney, Pixar, Marvel and more.

Being the head of “synergy” for the studio had me working together with every brand that falls under The Walt Disney Company umbrella to create win-win marketing partnerships to help promote our film releases and other corporate priorities: ABC, ESPN, Walt Disney World, Disneyland Resorts, Disney Channel, Disney XD, ABC Family - now FreeForm, Disney Stores…you get the picture.

Plus, I ran Integrated Marketing efforts that leveraged our upfront paid media dollars to create added value promotions with every U.S. broadcast and cable network external to Disney as well as negotiating and executing strategic partnerships with brands like Olympics, NFL, MBA, NBA and more.

Why does this matter?  Because my experience understanding the purpose of all these brands, their current goals, their audience and how they wanted to build their audience and brand  - as well as knowing which film banner and specific film brand I was currently promoting - helped me be successful.  You can’t partner, promote or market unless you understand the brands you’re working with and how each brand would benefit by working together.  Ultimately, it all comes down to audiences (who the brands are for) and creating opportunities to connect with them in a more meaningful and impactful way.

BRAND STRATEGY FOR ENTREPRENEURS

For the past 7 years, I’ve focused my energy on building my own brand that is tied to my brand strategy business (which also includes an online education platform).  Plus, I’ve leveraged all I know about brand strategy, positioning, messaging and marketing from globally beloved entertainment brands to help entrepreneurs create brands that stand out.

I’m known for helping entrepreneurs create a clear and cohesive brand to captivate their clients, so if you’re an entrepreneur in any phase of your business, this is for you.

MY BRANDPOLISH METHOD™

I believe there’s an art to polishing your brand and my approach helps you unearth and express the deeper meaning that: 

• drives your brand

• inspires your audience

• is the why behind your business 

I’m breaking down my 3-step method below, but when I’m working with a client 1-on-1, my experience working at Disney marketing movies for 15 years taught me to always leave room for magic, and that’s exactly what my Brandpolish Method allows.

1 - BRAND FOUNDATIONS

These are the branding essentials - or foundations - that brands require to express why they exist in the world, who they’re in business to serve, and how they intend to stand out in their market.  

This first phase of developing your brand strategy includes:

• Brand Purpose

• Shaping your Brand Perception

• Audience Identification & Segmentation

• Identifying your Competitive Advantage and Unique Value Proposition

2 - BRAND POSITIONING + MESSAGING

In step two, you’re creating the specific positioning for you brand that articulates what you offer and who it’s for.  You’ll also be defining your brand’s benefits, goals, mode of operation and what you stand for to be able to share your values and brand promise with your target audience.

In this second phase, you’re creating the following elements for your brand strategy:

• A clear and concise Positioning Statement (and potentially an expanded positioning)

• Mission Statement (your daily marching orders and how you immediately help or serve your audience)

• Brand Vision (your lofty goal you’re striving to achieve)

• Core Values (what you believe in and how you operate)

• Tagline (to inspire and grab your audience’s attention)

• Brand Story

• Brand Manifesto

• Positioning your sub-brands (or core offerings) to align with Umbrella Brand

• Visual Strategy to inform brand identity + design development

3 - BRAND MARKETING

The final phase of the Brandpolish Method™ is to define how you plan to communicate to your audience as you promote your products and services in your marketing efforts.

In the third phase, you’ll focus on:

• Brand Voice (identifying your brand’s tone of voice and the best way to communicate to have your brand personality shine while ensuring you’re resonating with the audience you’re looking to attract)

• Branded Content Pillars (the content categories that help take your audience on a journey, preparing them for buying your offers and building your reputation for what you want your brand to be known for)

• Implementing your brand strategy and messaging effectively on your website, and across all consumer touchpoints, creating “Brand Synergy.”

My Brandpolish Method is meant to be used as a guide and jumping off point for the branding elements you need to define so you can build a meaningful and memorable brand that showcases its value.  Just remember, every brand is different and while one brand my lean further into Core Values to articulate their sustainability efforts they know their audience will deeply care about, another brand may double-down their positioning and messaging around their unique and disruptive process that truly sets them apart from anyone else in their market.

What I’m reminding you is to leave room for the magic of your brand to shine through!

This process is meant to help you find the heartbeat of your business.  Imagine this:

• Clarifying your brand’s core message

• Designing a memorable experience to attract dream clients consistently

• Being able to easily tell people what you do and how it helps

• Positioning your brand to stand out in a highly saturated market

• Articulating your vision, mission, values, plus how to share them cohesively and  in a compelling way to resonate with your audience

That’s what this work is all about, and that’s why it’s essential to building a lasting brand.

GET MY HELP DEVELOPING YOUR BRAND

Ready to define and refine your brand’s strategy?  There are two ways to find out how to develop these branding essentials for your business:

THE BRANDPOLISH ACADEMY

My step by step online course where I’ve produced training videos, workbooks, guides, templates and more resources to help you create your clear and cohesive brand with messaging to call in dream clients.

Find out the details here.

DONE-FOR-YOU BRAND STRATEGY DEVELOPMENT

Work with me 1-on-1 in my VIP service where after a deep dive strategy session, I develop your entire brand strategy for you, resulting in a complete Brand Guidebook for you to use as your daily reference or whenever you need to share it with a team member or consultant who’s also doing work for your brand.  My favorite part is unearthing the purpose, meaning, mission, values, messaging and magic behind your brand.

Get the details & apply to work with me.