Your key brand words make a beautiful “brand filter” when you’re creating content, easily showing you what topics are “on brand” and building the brand perception you want with your ideal clients.
When you use these words as one of the inspirations to begin building a content marketing strategy for your brand, you’re demonstrating what you want to be known for on a consistent basis.
Read MoreJess Nana is a goal-getting female entrepreneur, an online marketing educator, wife and mom of 3 adorable kids, the CEO of Socially Savvy Studio and a graduate of my BRANDPOLISH ACADEMY.
Her mission at Socially Savvy Studio is to teach online business owners and marketing teams to adopt an intentional digital, social and content strategy to authentically attract dream clients with ease.
Just a few short months ago, she couldn’t have articulated her mission to you this clearly, and here’s why…
Read MoreBranding can be confusing whether you’re a new or seasoned business owner. You may hear conflicting concepts and ideas as you try to piece your brand together and figure it out on your own.
My job as a brand strategist is to help you understand the difference between a brand, a brand strategy and a brand identity so you know what you need for your business and why it's important.
Read MoreAs you’re creating and implementing your brand strategy, seeing examples of other businesses and companies with strong and successful brand activations can only help. That’s why I’ve gathered a few of my favorites below that demonstrate some key branding elements done well: core values, taglines and even leveraging a personal brand.
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