Case Study: Sasha Knowles, Dance & Confidence Coach
Sasha Knowles is a dance and confidence coach based in Hawaii. For years she’s had successful in-person dance classes for kids of all ages, and when the global pandemic hit, she began pivoting to virtual classes and then wanted to explore other ways to expand her business.
REFRESHING THE BRAND
Enter BRANDPOLISH ACADEMY! Sasha joined my program to build a clear and cohesive brand, to better define her ideal clients and pivot to an updated vision and mission in terms of the impact she wants to have.
Her biggest branding challenge: being clear in communicating what her brand was all about.
“I had a vague mission. I struggled with which way to turn in attracting new clients.”
SASHA KNOWLES
TONS OF TAKEAWAYS
After going through the BRANDPOLISH ACADEMY step-by-step program to flesh out the meaning of her brand, Sasha had some powerful takeaways:
01 - CLARITY
Before the program, Sasha didn’t know what to do or how to show up for her business to attract clients, and now she does!
02 - WHAT HER BRAND STANDS FOR
She discovered the core beliefs of her brand and defined the pillars that guides her every move in her ongoing business decisions.
03 - NAILED HER NICHE
Sasha learned that she can’t talk to everyone! What that really meant for her business is defining ideal clients and an audience meant just for her.
04 - NOT ONE, BUT TWO BRANDS
Sometimes in your brand strategy work you realize that you’re trying to speak to two very different audiences and you need distinct messaging and offers for each of them. This means you have two brands, and that’s ok, as long as you become aware of it, like Sasha.
In the program, she defined “Fun By Dance” for kids, but also her passion and expansion project, “Body Love By Dance” for women who want to feel more confident in their bodies and practice self-love. This clarity was huge!
Once she understood Body Love By Dance was an entirely separate brand, Sasha’s mission with this newer brand was crystal clear:
>> MISSION STATEMENT: We empower women through our Body Love By Dance classes and programs to fill up their cup, love the skin they’re in and move through the world with confidence.
Now, that’s what I call brand clarity!
05 - CONSISTENCY, STRATEGY & PRODUCTIVITY
Sasha’s brand clarity expanded into a full understanding that:
In order to present a consistent brand, you have to choose your fonts and stick with them (not use 50 different ones all the time!)
There is a strategy based on your branded content pillars in terms of how to post on social media
Productivity increases because not only are you clear, but you can block off “content creation days” to batch your work
“Your brand is your foundation. It is your building. It is your business. When you know how to be clear in what you offer, the rest becomes easy.”
SASHA KNOWLES
PUTTING BRAND STRATEGY INTO ACTION
It’s not enough to define your brand strategy…that’s why in BRANDPOLISH ACADEMY we’re “building your brand.” In order to build your brand you have to define it, create a strategy for it, then you have to put it into action in your business!
Sasha now implements her brand strategy every single day by:
Using her mission statement everywhere online and to introduce herself
The Brand Guidebook she created helps keep her on track and she refers to it often. With every class she starts, every post she makes, and every time she talks to a client, it all goes back to her brand strategy.
GAINING BRAND CONFIDENCE
Since getting clear on the meaning behind both her brands and how to position them to her audiences, Sasha has felt way more confident in creating content and speaking to her audience about her business.
The tangible results Sasha has achieved include:
Launching a successful 6 weeks kids dance program
Growing her audience online
Showing up and posting on social media has become easier…
“I danced on social media! I wouldn’t have done that before BRANDPOLISH ACADEMY.”
SASHA KNOWLES
Taking her concept of “Body Love By Dance” for women from idea to reality
More engagement and positive responses to her emails
FALL IN LOVE WITH YOUR BRAND
Sasha fell in love with her brand, and so can you! When you’re clear, your business becomes exciting again. Entrepreneurship is not for the faint of heart, so anything you can do to reignite that inspiration and passion for what you do, is a gift. And that’s what building your brand is all about!
How Sasha feels about joining the BRANDPOLISH ACADEMY:
“Do it!! It is a game changer. The Brandpolish Academy is a must if you want to show up for your business authentically, grow and love what you do. I also loved doing this program alongside other entrepreneurs. We grew, shared and cheered each other on. We have a community to go to for support.”
SASHA KNOWLES
If you’re looking to gain the same type of support, clarity and results Sasha’s had, come check out my free Live Masterclass happening soon!
On February 24, grab your seat at “How To Build Your Clear & Cohesive Brand To Call In Dream Clients” Reserve your spot here.
