Case Study: Holly Sigafoos, Wedding Photographer For Coastal Romantics
Meet Holly Sigafoos! She’s a - - - “Southern California wedding photographer for coastal romantics” - - - this is the positioning statement she crafted as a student in my BRANDPOLISH ACADEMY to finally gain the clarity she needed to attract her ideal clients.
BRANDING CHALLENGES
Holly’s not a new business owner. She’s photographed over 100+ weddings over the last 7 years and she has a successful business. So, why join a brand strategy program?
As Holly’s business has grown, one of her biggest challenges was understanding where to even start when it came to “branding.” She freely admits that she’s guilty of one of the most common mistakes entrepreneurs make:
…thinking that her branding was solely about a pretty logo, what color scheme she used, and having some beautiful photography.
She was also struggling with confidence in her work and her ability to book clients.
“Before THE BRANDPOLISH ACADEMY I was trying to reach anyone, with no real direction of who my ideal clients were, what I did to help them, and how to attract them.”
HOLLY SIGAFOOS
THE BENEFITS OF BRAND STRATEGY
The absolute biggest benefit Holly walked away with was knowing who she serves. She’s gotten crystal clear that her ideal clients are similar to her…
> they are drawn to the romance of the coast
> they appreciate being in nature
> and finding the easiest, most stress-free and enjoyable way to experience their wedding is a top priority
…they’re brides and grooms who are Coastal Romantics.
“There is nothing like the feeling of relief when you know what you do and who you do it for. The BRANDPOLISH ACADEMY was the perfect group for support and clarity…before this group program I would spend my time trying to attract any client. I had no clue how much that was hurting my business. Truth is, I am not for everyone, nor do I want to be.”
HOLLY SIGAFOOS
Another big benefit Holly took from gaining the brand clarity she needed is that she uses her newly defined brand strategy as a part of her daily workday. Everything she does, including:
Marketing materials and plans
Website updates and positioning
How she talks to her clients
…is all filtered through her brand strategy. It makes doing business easier and clearer!
“My brand strategy has allowed me to stand out in an oversaturated market and be more confident in what I offer.”
HOLLY SIGAFOOS
NEW CONFIDENCE, INCREASED PRICES & DREAM CLIENTS
Holly is now way more confident in her work and in how she markets and positions her business. She’s been able to:
Easily raise her prices without doubting herself or the increase
Attract clients that are a good fit rather than just hoping for any client to hire her
Reinvigorate her excitement for her business and what’s to come
“I’m most excited to see my brand niche down even more. I was always so fearful of being so specific with who I serve & thought it would limit my work and keep me from growing. Thanks to Hilary, I realized that couldn’t be further from the truth.”
HOLLY SIGAFOOS
WHY INVEST IN THE BRANDPOLISH ACADEMY
What Holly thought might be the worst part of investing in and joining The BRANDPOLISH ACADEMY actually became one of the things she loved most about it…
Being part of a GROUP.
Initially, Holly was concerned that being part of group calls would mean less time for her, but she found that wasn’t the case at all…
“Some of my biggest growth has come from seeing others in the group grow. This group has been all about growing and challenging each other… being part of a group like this was exactly what I needed to keep pushing myself. If you’re like me, and you think this would be the part of THE BRANDPOLISH ACADEMY group program that kept you from signing up…don’t let it! The group aspect may become the MOST VALUABLE to you.”
HOLLY SIGAFOOS
There are so many things business owners can invest in for their businesses. Holly admittedly invested in all the wrong things first. Without a brand strategy foundation, she felt like she was driving without knowing where she was going and just hoping for the best.
“Having a clear direction now has been the BEST thing for my business.”
HOLLY SIGAFOOS
I couldn’t agree more, Holly. Keep going!
And if you’re looking to gain the same type of support, clarity and results Holly’s had, be sure to jump on the waitlist for THE BRANDPOLISH ACADEMY, as doors are opening again soon!
