How a Brand Strategy Shift Led to a $45K Launch in Just 30 Days
CLIENT CASE STUDY:
Marc + Teresa, founders of Modern Leadership Coaching, went from stuck + struggling to a clear, standout strategy
My clients Marc & Teresa sent me an email on January 9th about their awesome $45k launch within 30 days of working together where we re-imagined, re-branded, and re-positioned their offer suite:
Thought I’d share a mini case study giving you Marc + Teresa’s story, what we worked on in their customized strategy session, and how it PAYS to get clear on your vision, offers, positioning and messaging and aligning all of that for business success. Ready for this?
MARC + TERESA’S STORY
I met Teresa a few years ago, referred to me by another friend & client, when she was looking to clarify her message and elevate her brand. She quickly joined my Brand Evolution Mastermind in 2022 and we spent the next 6 months working together on refreshing, defining, and repositioning her established brand coaching mompreneurs and giving them practical and relatable tips on her podcast, Organized Chaos.
While we were working together she referred her husband Marc, who took me up on a strategy session to further define and position his coaching brand side hustle, Modern Leadership. Both came away from their experiences with more clarity, strategy, and confidence to move forward.
We’ve stayed in touch and when they reached out to me together in early December 2024 they asked for my guidance in providing clarity for their newly combined coaching business MODERN LEADERSHIP COACHING (their full time gig) and helping them create branded programs they could own, build and scale.
Seriously, one of my favorite kinds of projects. Past clients come to me all the time, already knowing my skill set:
👉 Simplifying the complex ideas swirling in your head and making them make sense to you & your audience
👉 Big picture understanding & translating it into actionable strategies
👉 Messaging magic…when it comes to naming, positioning and sharing the value of what you do
👉 Clarity, clarity & clarity so you feel confident
👉 A strategic roadmap that matches your vision
…and I wholeheartedly love to customize a strategy session or bigger project to fulfill their needs. And that’s what we did with Marc + Teresa.
THE BRAND STRATEGY STRUGGLE THEY WANTED A SOLUTION FOR
They wanted to combine their coaching efforts, create new proprietary programs they could be known for and grow, and they really wanted to clarify their target audience moving forward.
From Marc + Teresa:
“Before working with Hilary, we felt stuck. We knew we had great ideas, experience, and expertise, but we were struggling to clearly define who we were serving and how to position ourselves to stand out. And when you have so many ideas with no clear direction, it’s obviously hard to communicate our value or build programs that really hit the mark.
So, we knew we had to reach out to Hilary because of her incredible track record and her ability to see the big picture while honing in on the details. We’ve worked with her for years now, and every time she helps us cut through the noise and focus on what matters most. This time, our goal was to refine our ideal client profile and create a program that truly aligned with our expertise and we knew she was the perfect person to help us get there.”
THE CUSTOM BRAND STRATEGY + REPOSITIONING SESSION
After I gave them a little pre-homework so I had lots of context about where they are now and what their best-fit clients had to say about working with them as coaches, we did a 3 hour strategy intensive over Zoom.
Believe it or not, 3 hours FLY BY. Because I ask tons of questions to get at the heart of what they really want for their business, the kind of brand they want to be known for, and exactly how they can best deliver for their clients.
Via our strategy session, we:
Fleshed out their entire offer suite to align with their vision and goals.
Named and positioned their offers in a way that made their value crystal clear.
Developed compelling messaging to attract their ideal clients consistently.
The result? A cohesive brand that reflects who they are, positions them as leaders in their field, and empowers them to create the impact they’ve always dreamed of.
The specific deliverables I sent to Marc + Teresa after our session:
A well articulated brand vision and personal goals
Target audience defined including: who, their desires & their challenges
Their Unique Differentiation written as their Brand Story (a few paragraphs that they could essentially copy & paste) but also included the unique coaching expertise they each bring to the table so they could share with their audience why getting them as a new combo coaching team is such great value
A newly refined Mission Statement clarifying in a concise way what they do, who they help and how it benefits their clients.
A new brand tagline relevant for their new niche
Options for naming their proprietary coaching framework
Clear journey for clients based on refined path through lead magnets + 3 new programs we devised to serve their people best
Naming options, positioning (based on ultimate benefit for clients) and features for 3 programs that allow them to create a longer lifetime customer.
Clarity on which program to launch first
Feedback and recommended tweaks in layout and messaging for their Sales Page for their first program to launch of the 3 new ones we’d created
Plus, they then had access to me for follow up questions as they implemented. And, boy did they implement FAST (even over the holiday season!)
THE RESULTS - The Brand Refresh Turned Into a $45K Launch
Marc + Teresa took their signature offer, their $3k COACH ACCELERATOR program and launched it to their audience, able to articulate exactly the benefits their audience of COACHES would receive, and they easily and quickly got 15 sign ups and began the program the very beginning of January 2025.
From Marc + Teresa:
“The results have been amazing! With Hilary’s guidance, we defined our ideal clients as coaches (of all types), created our signature Coach Accelerator program, and even mapped out two additional offers to launch in the future.
The clarity she helped us achieve led to a $45,000 launch for the Coach Accelerator, which from the time we initially met with her to the actual launch was 30 days!! It feels incredible to have a program that is perfectly aligned with our vision and delivers massive value to our clients."
POSITIONING + MESSAGING ISN’T JUST TO LAUNCH YOUR BUSINESS
Something else Marc + Teresa said that I want to be sure you know as well…
From Marc + Teresa:
“If you’re an entrepreneur who thinks brand strategy is only for launching or rebranding, think again. Hilary is a GENIUS at helping you refine your offer suite, dial in your messaging, and position yourself for the next big leap in your business. Whether you’re starting fresh or just need to get unstuck, she’ll help you uncover your best ideas and turn them into something powerful.
It takes time and trial-and-error to find the right clarity and messaging for your brand, but having Hilary’s expertise has made the process so much smoother (and so much more effective). She’s incredible!”
WANT TO TRANSFORM YOUR OFFERS, POSITIONING & MESSAGING LIKE MARC AND TERESA?
If you’re ready for the next big leap in your business… good news!
My CUSTOM strategy sessions are available for booking. Just grab a time on my calendar so we can meet up and chat about exactly how I can help you position your brand, your offers or products for success.
Why book a call now? If you’ve been feeling stuck or unclear and haven’t been able to move forward knowing exactly what to do, how to talk about your offers, or how to capture your clients’ attention, it’s time for clarity. This is my magic - I take the chaos or mess in your head and translate it into messaging that resonates.