Case Study: Emma-Louise Parkes, Business Coach for Ambitious Introverts
Emma-Louise Parkes is a business and mindset coach, an 86% introverted INFJ-A who is passionate about helping ambitious introverts, empaths & HSPs build successful, sustainable businesses they love.
Her coaching is designed exclusively with introverts in mind, helping them grow wildly successful businesses while staying energized.
Can we stop right here and appreciate how clear, specific and well-defined her brand positioning is? I’m so excited, because as a graduate of my BRANDPOLISH ACADEMY, Emma-Louise gained massive brand clarity that transformed her approach, defined her niche and has skyrocketed her business.
THE CHALLENGES SHE FACED
Emma-Louise has always been a phenomenal coach (with the experience and qualifications to prove it), but struggled when trying to articulate her unique brilliance to the right audience. These are some of the specific challenges she was initially facing that so many entrepreneurs experience too:
Didn’t have a clearly defined niche
Trying to be all the things to all the people
Everything felt hard: from content creation to articulating what she did
Just didn’t know how to piece if all together into a brand
As Emma-Louise made her way through the step-by-step brand-building method in the BRANDPOLISH ACADEMY, she embraced the process of deep diving into the questions I set in front of her about her business and her clients.
I know one aspect she loved most was really taking a look at previous clients and determining who she loved working with & specifically why. Like most of my students, she found that when you can zoom out and see what often appears to yourself as random bits of info or unimportant details…
…well, those are the things that can actually become the foundation of your entire brand!
“The clarity that [process] brings is game-changing.”
EMMA-LOUISE PARKES
PUTTING HER NEW BRAND STRATEGY TO WORK
Emma-Louise is an action taker, and that’s what’s necessary if you’re looking to build a brand in the world. You start with strategy and clarifying what your brand stands for, defining your niche, your mission, vision, values, messaging and much, much more.
But when you have that brand strategy foundation, you’ve got to put it to work. To build brand awareness and interest, you have to be visible and show up to use your brand strategy.
That’s what I love about Emma-Louise’s story! She fully embraced the brand-building and brand implementation process and one element she uses every single day?
Her 5 Key Brand Words.
These are the words I have my students figure out as they’re considering how they want their ideal clients to perceive their brand.
“I use my 5 brand words as a filter for everything I do - content, collaborations, podcast guests, even photoshoots! If it doesn’t pass the test, it doesn’t feature!”
EMMA-LOUISE PARKES
A MASSIVE INCREASE IN CONFIDENCE & VISIBILITY
Her results speak for themselves! Since gaining brand clarity & forming her brand strategy in THE BRANDPOLISH ACADEMY, Emma-Louise:
Launched a podcast (based on her well defined niche, “The Ambitious Introvert Podcast”) that received <1K downloads in 6 weeks with only organic promotion
Worked with 10 dream clients
Started her Facebook Group
Had her first 5 figure DAY in business
Hired a team
Been a guest on 5 podcasts discussing her expertise
And the epic transformation and next level results don’t stop there! The massive confidence Emma-Louise gained in defining her brand strategy has paved the way for huge visibility in 2021, including:
Being an executive contributor to a popular online magazine
Being featured in that online magazine’s “One To Watch” list for 2021 alongside Jay Shetty, Mel Robbins & Simon Sinek
Hand selected by marketing maven, Shannon, of The Social Bungalow to be 1 of 3 business coaches in the top tier of her Little Black Book Referral directory for Q1 of 2021
All these results…PLUS, she had the confidence and momentum to raise her prices!
THE FEELING YOU GET FROM BRAND CLARITY
From Emma-Louise’s perspective it’s so important to work on your brand strategy so you have clarity and cohesion. She found that having this level of understanding for her business makes everything easier:
From making big CEO decisions
To writing content
And attracting clients…
“Customers see you as trustworthy when they know exactly what to expect from your brand.”
EMMA-LOUISE PARKES
