Top Ten Benefits of Clarifying Your Brand
Let’s get right to the good stuff! Here are the Top 10 benefits to clarifying your brand:
It helps position yourself as the expert in your field
You can clearly say what you do & communicate how you’re different
Finally introduce yourself with confidence & ease
Understand the WHY behind your business which serves as your compass for all your business decisions
Use your brand values to align with other businesses to create win-win partnerships and promotions and expand your reach
Tell your relatable brand story that creates an emotional connection point with your audience, continuing to strengthen your relationships & credibility
Share your message with the world & build a high-value brand that sets you apart
Identify the intersection of what you do best and what your audience needs most
It helps you work with other experts to expand and articulate your brand (any good brand designer, website builder, brand photographer, copywriter, VA, project manager, integrator - the list can keep going - will ask you to share your brand strategy so they understand your brand as they do their work with you).
Knowing your brand helps you on-board new team members quicker so they can hit the ground running, with full knowledge of your brand voice, personality, strategy and messaging.
In all honesty, I could keep adding on to this list because working to define and refine your brand is one of the best and smartest things you can do for your business.
It allows you to move forward with confidence, easily being able to identify when something is a good fit with your business or if something feels totally out of alignment.
It can even reduce comparison-itis because if you think so-and-so entrepreneur has it all figured out and her program seems better than yours? Well, a quick check-in with with your mission and your vision can tell you right away that her way does not make sense for your brand, and your program is exactly right for you to deliver and for your ideal clients to consume.
When I work with my clients, we articulate all the branding essentials and they have every element they need to put into, what I call, a Brand Guidebook. I recommend keeping it handy because you’ll refer to it, ALOT. It gives you content creation ideas, you can update it with new information and messaging directly from the mouths of your ideal clients, and keeps you on-brand with the direction you’re headed.
So, what are you waiting for? What’s holding you back from creating your brand strategy that can make tackling your business every day easy & fun?